It’s easy to get lost in the social media scene, but the beauty of its ever-expansive reach is the access it opens to a wealth of inspiration from creators around the world.
We’ve scoured the internet to bring you the must-follow social media stars as your source for the latest trends, best new products, and technique how-tos. You might recognize some as makeup artists to the stars, while others are the up-and-comers shaping the industry’s future – from “no-makeup” makeup masters to out-of-this-world effects artists, here are ten makeup influencers we love right now.
This celebrity makeup artist boasts a portfolio of clientele that includes Ariana Grande, Toni Braxton, Chanel Iman, and more. Recently, his success as an artist has resulted in his own cosmetics line called Artist Couture. Alongside his bearded beauty looks, you’ll also find bonus content from his fabulous travels and favorite products.
Hair. Fashion. Lifestyle. Beauty. You’ll find it all on Jasmine’s feed. As a model and YouTube star, she continues to gain popularity posting her lifestyle and beauty tutorials to more than 2.4 million subscribers.
Ariel is responsible for some of the best beauty looks on Kylie Jenner’s Instagram, her Kylie Cosmetics campaigns, and her red carpet events. In addition to cameos from the Kardashian/Jenner crew, fellow celebrity makeup artist Patrick Starrr often makes an appearance on Ariel’s page.
Mario, who got his start with a job at Sephora as a teenager, is now best known for his superstar work with Kim Kardashian West, Kate Bosworth, and Gabrielle Union, to name a few. His less-is-more approach is an ode to natural beauty, and his Instagram feed is full of flawless inspiration for the freshest of looks.
Kara may not be your typical makeup influencer, but this is a woman who knows her stuff. From 2014 to 2019, she led the launch and development of Bustle’s beauty vertical and is currently serving as the deputy editor of Allure. Follow her for the scoop on the newest products, trends, and people to know in the business.
Karen’s influence resonates through aesthetic beauty videos that will make you want to buy every item she features. As a whole, her Instagram is like a visual candy store filled with yummy colors, textures, and looks that makeup artists will find irresistible.
Ohemaa is a champion of representation for the Black creators’ community, aiming to inspire dark-skinned artists and beauty enthusiasts to try fun color combos and find the self-expression that makeup brings. She features a ton of helpful tutorials, from genius how-tos to slick application hacks.
Nam Vo is cheeky in more ways than one. She calls herself “queen of the glow job” and rose to fame for creating luminous cheeks that she’s dubbed "dewy dumplings." Her platforms are filled with hypnotizing videos transforming her clients into glowing goddesses with her go-to beauty products.
As a former Vogue editor, Jenna is a go-to arbiter of all things beauty. Her feed is a gold mine for quick and easy tutorials, time-saving tricks, and industry tips. Though she’s swapping out her title from magazine editor to mom-to-be, she’s still cranking out daily makeup and beauty content that is very much Vogue-worthy.
If you’re looking for over-the-top drama with Lady Gaga-esque theatrics, stop scrolling. Gila Roby is a micro-influencer serving up major looks from Milan. You’ll find accessories, costumes, and glitter galore on his ‘gram. For bonus content, follow his inspiration page @hausofdavinci that showcases other rising Italian artists with equally sensational skills
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