Scott Bedbury, a famous brand consultant, once said, “A brand is a story that is always being told.”

It’s no secret. Starting your own makeup business and creating your personal brand is an exciting challenge. But it’s a constant work-in-progress, something you have to perpetually chip away at if you want to craft the right image and convey the right message to your customers.

But one thing that must be set in stone before you can start building your brand is your name. 

Your name does more than identify your services; it creates your first impression, defines your style, and attracts the right clients. A great name has the potential to establish your makeup artistry as a memorable brand in a competitive market. 

So, what are the best makeup business names? Hint: there are no single best makeup artist business names across the board, just the best name for you.

If you’re having a hard time coming up with makeup business name ideas, this post is for you. We’ll help you find the perfect moniker for your brand, something that tells your story perhaps better than you ever thought possible. 

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How to Choose the Right Makeup Business Name

Your business name isn’t just a label – it’s your brand’s identity. From showcasing your style to reflecting the value you bring to the beauty world, your name should do a lot of heavy lifting. 

Here’s how to pick makeup artist business names that fit like perfectly blended contours.  

1. Incorporate Your Unique Brand Identity as a Makeup Artist 

What makes your makeup artistry special? Whether your training and background mean you specialize in soft natural looks or bold editorial glam, your name should hint at your signature style and personality. Think about what you want clients to feel when they hear your name. 

If you cater to high-end clients, go for something elegant when you choose your business name – perhaps something with French flair, like “Éclat Beauty Co.” If your vibe is trendy and youthful, you might opt for something playful like “Glow Up Studio.” 

Ask yourself these questions when you’re considering makeup business name ideas:

• What values and artistic qualities define my work? 
• Do I want my brand to feel approachable, luxurious, or edgy? 
• How can I infuse my personality into my name? 

2. Understand Your Audience and Their Habits 

Your target audience plays a huge role in shaping your brand and the name that represents it. 

Think about who your dream clients are. Are they brides-to-be looking for flawless wedding-day makeup? Or maybe they're young professionals craving a polished look for headshots and events. 

For example:

• If you’re targeting bridal clientele, go for sophistication with names like “Blushing Bridal Artists” or “Wedding Glow Collective.” 
• If special effects makeup is your specialty, you could go bold with names like “Enigma FX Creations” or “Alter Ego Makeup.” 

If your audience connects with your name, they’re more likely to remember (and recommend!) your services. 

3. Aim for a Catchy Name That’s Easy to Remember 

Simplicity and creativity go hand-in-hand when it comes to naming your business. Catchy makeup business names are not just fun – they’re essential for making your brand top-of-mind for potential clients. 

Short names, wordplay, and even alliteration can make your name more memorable. 

Here are some tips for creating catchy makeup business names:

• Use rhymes or puns, such as “Lip Sip & Blush.” 
• Keep it short and sweet – single-word names like “Glitz,” “Sculpt,” or “Siren” are attention-grabbing. 
• Experiment with alliteration, like “Flawless Faces” or “Radiant Rouge.” 

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4. Make Sure the Name is Available 

After you’ve narrowed down your list of potential names, it’s time to make sure they’re actually available. Many small businesses accidentally pick a name that’s already taken, which can create legal issues or lead to confusion. 

Here’s what you can do to ensure your name clears the mark:

• Check Domain Availability: Use services like GoDaddy to make sure you can secure a matching website URL. 
• Search Social Media Handles: Your business will need a unified presence across platforms. Instagram, TikTok, and Facebook are excellent places to check. 
• Register Your Name: Search your preferred name on trademark databases (like the USPTO) to make sure it hasn’t been claimed. 
• Ask Around: Get input from friends, family, or even your future clients! Sometimes a fresh perspective can spot potential issues or convey reasons why a name is or isn’t working. 

Now that you know how to create the perfect name, it’s time to spark some inspiration with actual examples. 

60 Ideas for Makeup Business Names

You have a love for makeup, or else you wouldn’t have ventured into this business in the first place. But coming up with the perfect name for your business? That might not be your strong suit, and that’s okay! 

However, it’s important to put some thought into this decision, as your makeup business name is your calling card. It’s the first impression you’re giving to potential clients, so it needs to match your brand vibe, be memorable, and of course, stand out in a saturated market. 

Whether you’re going for an eco-conscious aesthetic, a high-end feel, or just something fun, playful, and undeniably “you,” here’s a collection of names for makeup businesses to help you get started.

If your business revolves around natural ingredients, sustainability, and being environmentally conscious, these names are an excellent fit for your green vibes. 

Pure Leaf Beauty 

Perfect for a brand committed to using natural, plant-based ingredients.

Green Glow Cosmetics 

Conveys a healthy, natural radiance synonymous with eco-conscious products.

Eco Enchantments 

Ideal for enchanting clients with sustainable charm.

Sustainably Stunning Studio 

Highlights a commitment to sustainability while providing stunning results.

Earthly Elegance Makeup 

Merges worldly beauty with environmentally sensitive practices.

Botanical Blush Co. 

Suggests the use of plant-derived pigments for a delicate, blush effect.

Nature’s Kiss Studio 

Implies gentle, nature-inspired beauty treatments.

Verdant Visage 

Connotes a fresh, green approach to facial artistry.

Bare & Beautiful Cosmetics 

Emphasizes natural beauty with minimal environmental impact.

Bloom Beauty Collective 

Evokes growth and flourishing through eco-friendly beauty practices.

Luxury Makeup Business Names 

Give your brand a touch of glam with names that ooze sophistication and elegance - perfect for attracting high-end clients. 

Crowned Chic 

A regal moniker for attracting luxury clientele.

Golden Hour Makeup 

Resonates with opulent, sunlit beauty.

Luxe Radiance Studio 

Conveys a glowing sophistication.

Velvet Vanity Lounge 

Implies plush, luxurious experiences.

The Gilded Brush 

Suggests artistry with a golden touch.

Majestic Rouge Studio 

Marries majesty with rich, vibrant colors.

Diamond Dust Makeup 

Implies a touch of brilliance and exclusivity.

Regal Glam Co. 

A royal name befitting high-glam clientele.

Posh Palette Boutique 

Perfect for a brand that caters to refined tastes.

Ethereal Luxe Studio   

Communicates a celestial elegance.

Professional Makeup Business Names 

For the clean-cut businesses that want to showcase reliability and expertise, these names strike the right balance between professionalism and creativity. 

Pro Polish Makeup 

For brands centered on professionalism and refined finishes.

Beyond Beauty Studio 

Offers a promise of surpassing typical beauty services.

The Flawless Finish Co. 

Highlights expertise in achieving impeccable results.

Refined Radiance Studio 

Communicates polished and sophisticated outcomes.

Precision Palette Artistry 

Emphasizes skill in precise application techniques.

Certified Chic Co. 

Suggests qualified, stylish services.

Elite Elegance Makeup 

Implies expertise in delivering sophisticated elegance.

Pinnacle Beauty Lab 

Connotes high standards and scientific precision.

Sleek Chic Makeup 

Portrays a sleek, stylish professionalism.

Brilliant Blend Studio   

For artful and expertly blended finishes.

Vintage Makeup Business Names 

Tap into nostalgia with retro-inspired names that evoke timeless beauty and give your business a unique identity. 

Timeless Tint 

Evokes classic beauty that never fades.

Retro Rouge 

Perfect for vintage-inspired makeup with a modern twist.

Classic Glow Collective 

Suggests a timeless, radiant beauty community.

The Vintage Vogue Lounge 

Combines retro style with modern elegance.

Old Hollywood Glam Co. 

Captures the glamor of a bygone era.

Velvet Lip Studio 

Suggests lips adorned with vintage-inspired luxury.

Pin-Up Pretty Makeup 

For recreating bold, retro looks with contemporary flair.

Antique Glam Artistry 

Evokes old-world charm in makeup artistry.

Golden Era Beauty Boutique 

Draws inspiration from the prosperous beauty of past decades.

Retro Revival Cosmetics 

Breathes new life into classic beauty traditions.

Minimalist Makeup Business Names 

If your brand and aesthetic are all about simplicity, elegance, and clean designs, these minimalist names will help you attract clients who value less-is-more beauty. 

Pure & Simple Beauty 

Emphasizes clean, uncomplicated beauty.

Soft Glow Co. 

Suggests subtle, delicate radiance.

Barely Blushed Studio 

For lightly enhanced natural beauty.

Neutral Canvas Makeup 

Conveys simplicity and elegance.

Subtle Spark Studio 

Highlights understated yet effective beauty.

True Tones Artistry 

For authentic and natural color palettes.

Essential Glow Beauty 

Focuses on foundational beauty.

Simple Hue Collective 

Celebrates natural and modest beauty.

Fresh Faces Studio 

Invokes pure, refreshed aesthetics.

The Bare Beauty Bar 

Prioritizes simplicity in beauty applications.

Fun & Playful Makeup Business Names 

Bring energy and personality to your brand with names that are cheerful, creative, and maybe even a little quirky! Perfect for businesses that love to have fun with bright colors and bold looks. 

Kiss & Glam 

Brings together charm and playful beauty.

Glitter & Grace 

Perfect for sparkling and elegant looks.

Pop & Pout Studio 

Offers bold and vibrant makeup styles.

Boldly Blushed 

For daring, bright blush colors.

Lash & Laugh Lounge 

A fun space combining beauty and enjoyment.

Sugar & Sparkle Artistry 

Captures sweetness with dazzling effects.

The Glam Jam Shack 

For eclectic, merry makeup moments.

Confetti Chic Co. 

A burst of color and cheerful style.

Lipstick & Laughter 

Unites vibrant lips with joyful experiences.

Shimmer Sisters Collective 

An alliance of brilliant beauty enthusiasts.

Start Your Makeup Business With GlossGenius

Choosing the right name for your makeup business is the first step to building a brand that’s professional, memorable, and uniquely YOU. Remember, your name is the foundation of your business - every client interaction will begin with it.

Now, what’s next? Growing your business! That’s where GlossGenius steps in. Our all-in-one platform is designed to help makeup artists like you thrive.

From handling online booking and marketing to offering loans and exclusive deals, our tools empower you to stay focused on doing what you love - creating flawless looks for your clients.

Start your free trial of GlossGenius today and join thousands of beauty professionals who’ve taken their businesses to the next level. Because when it comes to beauty, you deserve a name (and a platform) as bold as your artistry.

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FAQ

How do I name my makeup business?

Start by brainstorming ideas that reflect your brand’s personality and goals. Narrow the list by checking name availability and testing it with your target audience. Pick something simple, memorable, and authentic to you.  

Why does picking the proper name matter for a makeup business?

The right name sets the stage for your client’s expectations. It communicates your unique style and professionalism, making it easier to attract your ideal customers.  

How can I make my makeup business name stand out?

You can make your name stand out by incorporating creativity, humor, or even beauty-themed puns. Including alliteration, using action words, or including your own name can also help create a strong and impactful impression.  

Where should I check if a name is available?

Search on Google, social media platforms, domain registrars, and trademark databases before finalizing your makeup business name. Ensuring it’s legally available is essential to avoid legal disputes later.