Running a beauty or wellness business is no easy task – between juggling client appointments, managing your team, and promoting your services online, there’s a lot to keep track of. 

If you’re curious just how much business happens online today, know that 84% of searches for salons and spas are from people looking for services nearby. If you want to capture those local clients, there’s one tool your business absolutely cannot do without: a Google Business Profile. 

This guide provides step-by-step instructions on how to share a Google Business Profile. Plus, you’ll walk away with tips to maximize its use for your beauty or wellness business. 

What Is a Google Business Profile and Why Is It Important for Your Beauty & Wellness Business? 

So, why is it important to know how to share a Google Business Profile? 

A Google Business Profile (GBP) is a free tool that lets businesses manage their online visibility across Google Search and Google Maps. 

Think of it as your digital front door – a platform where prospective clients can find essential business details like working hours, reviews, and direct links to your booking website. 

Your profile also allows designated users to share admin duties. Google offers different user roles, including Owner, Primary Owner, and Manager. Each role has unique permissions, making it easier to customize profile management based on your team’s responsibilities. 

The Owner has the highest level of control and responsibility for the Google Business profile. Owners have full access to all features, including the ability to add and remove other users, manage business information, and respond to customer reviews. They also have the authority to grant different roles to other users.

The Primary Owner role is similar, but with one key distinction. There can be multiple Owners for a Google Business Profile, but only one Primary Owner. The Primary Owner has the additional ability to transfer ownership to another user. This role is ideal for businesses with multiple owners who share administrative duties.

Finally, the Manager role is designed for team members responsible for day-to-day management of the Google Business Profile. Managers have limited access compared to Owners and Primary Owners. They can update business information, respond to customer reviews, and view profile insights. However, they do not have the authority to add or remove users or transfer ownership.

With that in mind, here are three reasons why a Google Business Profile is so important for your business:

1. It Helps Attract Local Clients and Simplifies Bookings 

Most clients begin their beauty or wellness search online, typing in queries like “facial near me” or “best hairstylist in [city].” Having a Google Business Profile boosts your visibility in these local searches. 

Better yet, you can link your profile to a booking system like GlossGenius’ Reserve with Google. This integration allows potential clients to reserve an appointment directly from your Google listing, making it easier to turn profile views into booked appointments. 

2. It Builds Trust Through Reviews 

Reviews are the lifeblood of small businesses, especially in industries like beauty and wellness, where personal recommendations carry so much weight. Your Google Business Profile allows you to showcase positive reviews and respond to both favorable and critical feedback. 

Need tips for managing reviews? Check out GlossGenius’ guide on client reviews. Whether it’s thanking clients for rave reviews or professionally addressing negative ones, your responses show potential clients that you prioritize their experience. 

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3. It Highlights Your Brand and Services 

Your profile isn’t just a fact sheet – it’s a chance to show off what sets your business apart. You can use it to display photos of your salon, spa, or wellness center, share updates about new treatments or products, and offer glimpses into your team’s expertise. 

A polished, well-managed profile tells your potential clients you care about every detail – both online and offline. 

3 Reasons You May Need to Share Access to Your Google Business Profile 

Why might someone request access to your Google Business Profile?

If you’ve been running your GBP solo up until now, it’s time to consider delegating access. Here are a few scenarios where sharing your profile's management makes perfect sense. 

1. You’re Working with a Social Media Manager or Marketing Agency 

Your marketing team might need access to your profile to make sure your business stays visible online. From optimizing photos to responding to reviews or creating posts, having a dedicated expert manage these tasks keeps your online presence sharp and professional. 

2. You Operate Multiple Locations 

If you run a chain of beauty or wellness establishments, each location must display accurate information, including its own address, hours, cancellation policy, and contact number. 

If location-specific staff or managers request access to your Google Business Profile, it allows them to update relevant details for their branch without needing to knock on the owner’s proverbial door. 

3. You’re Taking Time Off 

Life happens – you might go on vacation, need to step away for parental leave, or simply take a much-needed break. Sharing access during your absence guarantees someone else can respond to inquiries or keep the profile updated in your absence instead.

How to Share Access to Your Google Business Profile in 6 Steps

Sharing your Google Business Profile with team members or freelancers can help streamline the workflow, ensuring your listing stays up-to-date and relevant. 

Here’s an easy, step-by-step guide to get you started.

1. Access Your Google Business Profile

To begin, you’ll need to log in to your Google account that’s connected to your business profile. 

• Go to https://business.google.com/ and sign in with your Google credentials.
• Once logged in, select the business profile you’d like to manage if you have multiple listings.

Pro Tip: Make sure you’re using the primary account holder’s email, as only primary users can manage access rights.

2. Go to the Business Settings

Once you’re in your chosen business profile dashboard:

• Click on the menu icon (three horizontal lines) in the upper-left corner.
• Under the settings menu, locate and click the "People and access" or "Users" section.

This is the hub where you can view current collaborators, change roles, or add a user to your Google Business Profile. 

3. Add a New User

To add a user to your Google Business Profile:

• Click the blue plus icon or “Add” button on the “People and access” or “Users” page.
• A dialog box will appear where you can enter the email address of the person you’d like to invite.

Make sure you have the correct email associated with their Google account to streamline the process and avoid any time-consuming back-and-forth.

4. Choose Their Access Level

Not everyone needs the same level of control over your business profile. Google allows you to set specific roles for each new user. To recap, these are:

• Primary Owner (high-level control – you should retain this role yourself). 
• Owner (can do everything except remove the primary owner). 
• Manager (can edit the profile but doesn’t have owner privileges). 

Choose the role that perfectly fits their responsibilities. For example, if you’re adding a team member in charge of updating hours or responding to reviews, the Manager role would suffice.

5. Invite the User

Once you’ve selected the correct role, click “Invite.” 

The email invitation will land in their inbox, where they can accept and start managing the profile based on the permissions you’ve assigned. Make sure to check in with them if they haven’t accepted the invite within a few days.

Pro Tip: Users who are added as Managers or Owners will have immediate access after accepting. However, Google may take up to 24 hours to fully reflect changes.

And voila! Your team member now has access, making collaboration on your business profile a breeze.

6. Periodically Revisit Who Has Access and Adjust as Needed

To make sure your profile stays strong, secure, and effective, you may want to periodically revisit who has access and adjust their capabilities as needed.

Google Business frequently changes its permissions and guidelines, so it’s smart to stay up to date with what you need to do to stay in compliance and to maintain your site’s top-notch local SEO.

If you decide to change someone’s access later on, all you need to do is select the appropriate option in the control panel, then assign the necessary permission based on the new role and responsibilities. Simple as that! 

How to Remove Access to Your Google Business Profile 

Now that you know how to give access to a Google Business Profile, you might be wondering how to go about things in reverse.

After all, sometimes, team dynamics or responsibilities change, and you may need to revoke access to your profile. The good news is that learning how to remove a user is just as simple as knowing how to give access to a Google Business Profile. 

With just a few clicks, you can make sure your business profile remains secure. Follow these steps to remove access efficiently.

1. Go to “People and access” Settings

Log in to your Google Business Profile account and head back to the "People and access section under Business settings. Again, this serves as your control panel for overseeing all collaborators.

2. Locate the User You Want to Remove

Scroll through the list of users associated with your profile to find the individual you wish to remove. Next to their email or name, you’ll notice an options menu (represented by three vertical dots). 

3. Remove Their Access

Once you’ve found the right user:

• Click the options menu next to their name or email. 
• Select “Remove user” from the dropdown menu. 

Google may prompt you to confirm your choice – simply click “Yes” to finalize. 

Pro Tip: If the user is an Owner, their role may need to be downgraded prior to removal. Only primary owners can make this adjustment. 

Once completed, this person will no longer have access to your Google Business Profile, so your business information will remain secure.

4 Tips to Enhance Your Google Business Profile

Sharing your profile is one thing – making it irresistible is another! To turn casual visitors into paying customers, beauty and wellness businesses need to make their Google profiles stand out. Here are a few suggestions tailored specifically to you. 

1. Use Professional, Well-Lit Photos 

Visual appeal matters, especially in the beauty and wellness industry. Upload high-resolution photos that showcase your salon, spa, or studio. Don’t forget to include pictures of your products, treatments, and happy clients. Tip: Natural lighting always works wonders. 

2. Keep Business Information Updated 

Imagine a client deciding to visit your spa only to find your hours listed incorrectly. That’s a loss right there! Keep details like your business hours, address, phone number, and service categories accurate and up-to-date. Remember to update seasonal hours too. 

3. Respond to Reviews Professionally 

Positive or negative, every review deserves a thoughtful response. Thank customers who leave glowing recommendations and politely address concerns in less favorable reviews. Showing you care about every piece of feedback builds trust and credibility. 

4. Include Keywords in Your Description 

Your business description is another opportunity to drive traffic. Sprinkle in relevant keywords unique to the beauty or wellness world (e.g., skincare treatments, lash extensions, yoga classes) while ensuring the content remains natural and approachable. 

Manage Your Google Presence Like a Pro With GlossGenius

Creating and managing a Google Business Profile might feel overwhelming at times, but that’s where tools like GlossGenius come in. 

GlossGenius is an all-in-one solution specially designed for beauty and wellness entrepreneurs. With features like marketing tools, custom website builders, and online booking, it’s everything you need to perfect your digital presence. 

With GlossGenius, you’ll get advanced SEO recommendations to optimize your listings. You can also use the custom website builder to create a sleek, branded look that matches your Google profile. And, of course, by using GlossGenius, you can increase your bookings with our frictionless online appointment tools. 

Take your Google Business Profile – and your brand – to the next level. Start your free trial of GlossGenius now and set your business apart from the competition. 

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FAQ

Can you share a Google business profile?

Yes, you can easily share your Google business profile with others. Sharing your profile helps boost visibility for your business and allows you to collect valuable reviews, which play a vital role in your local SEO ranking.

How do I get my Google business profile link?

To get your Google business profile link, log into your Google account and open your business profile. Under the "Home" section, look for the option that says "Share Profile,” then click on it to generate a shareable link and copy the link.

How do I share my Google Business Profile?

Once you have copied the link to your Google business profile, you can share it wherever you need to boost your business's visibility. Some strategic places to share the link include social media platforms, emails, and promotional materials.

How do I make my Google business profile visible to others?

By sharing your Google business profile link and encouraging customers to check out your business and leave reviews, you make your profile more visible to others. You can share the link on various platforms such as social media, email signatures, and promotional materials to maximize its visibility and impact.