There’s never been a better time to start a yoga business. Studies show that in 2023, 34 million Americans did yoga both in studios and out, and that number is bound to grow. 

But opening a business on your own isn’t for everyone. It takes time, especially when you have to consider branding and marketing. The good news? A yoga franchise is a smart, stress-free way to make your mark on this booming industry.

The overall yoga market is set to grow by about 10% between 2024 and 2030, and the top yoga franchises are leading the charge. Now’s your chance to get in on the action.

How Does a Franchise Business Model Work?

A franchise business model lets you run your own business using the name and support of an established brand. You pay a licensing fee, agree to follow their guidelines, and pay ongoing royalties – then, you’re ready to flow into success. Think of it as running your own studio with a proven playbook.

Yoga Franchise Profitability and Expense

To open a yoga franchise, you have to invest upfront. The size of your investment depends on which franchise you go with, and you can generally expect to pay a few hundred thousand dollars. This might seem expensive (and it is), but keep in mind that it includes most of the start-up costs, like your license fee, equipment, and marketing.

The initial investment might seem pretty steep, but have faith. Yoga studios are profitable and revenues have reached new heights over the last decade. Plus, franchise yoga studios are among the most successful businesses in the industry. So, with the right location and loyal clientele, you have a solid chance of financial success.

Try GlossGenius free for 14 days!

5 Best Yoga Franchises To Check Out

[CTA_MODULE]

If you’re on the hunt for a franchise, these top yoga companies have promising yoga studios for sale:

1. YogaSix

Many aspiring yogis are nervous about getting started, which can prevent you from attracting new clients. But with six signature classes that cater to different fitness levels and goals, YogaSix offers something for everyone. If you believe that yoga is for everybody, no matter their size, shape, or skill level, then a YogaSix franchise might be the perfect fit for you.

To open a YogaSix franchise location, you’ll have to invest around $400,000 to $460,000 upfront. You also need $100,000 of liquid capital to make sure you have enough money to run the business.

2. Hotworx

Hotworx is one of the top-performing yoga franchises in the U.S. – and for good reason. Hotworx takes an innovative, high-intensity approach to wellness by combining yoga with infrared heat for a calorie-torching workout. Plus, it offers 24/7 access to virtual classes, which is perfect for busy fitness enthusiasts.

The initial investment for a Hotworx franchise falls between $250,000 and $600,000. This covers franchise fees, equipment, training, and more, so you can jump right into running your studio.

3. The Bar Method

The Bar Method is a unique franchise that blends yoga with barre, Pilates, and other strengthening fitness routines. It’s all about low-impact, full-body workouts. 

Because The Bar Method is focused on form and efficiency, it’s an excellent opportunity for people of all fitness levels to tone, strengthen, and sculpt their bodies. If you want to open The Bar Method franchise, you can expect to pay around $350,000 to $500,000 in startup fees.

4. Real Hot Yoga

Real Hot Yoga is exactly what it sounds like – it combines yoga with heat and humidity to offer a deeply detoxifying hot yoga experience. A common misconception is that hot yoga is only for pro yogis, but Real Hot Yoga franchises offer classes tailored for all experience levels. Reel in newbies and seasoned yoga enthusiasts alike.

Even better, Real Hot Yoga is one of the more affordable franchise options out there. Your initial investment is only between $225,000 and $385,000 – now, that’s hot!

5. StretchLab

StretchLab isn’t exactly a yoga studio, but it’s close – and any yoga instructor could put their talents to good use by opening one of their franchises. At StretchLab, experts assist clients with stretching to promote flexibility, mobility, posture, and balance. This franchise attracts clients looking to relieve tension and improve their overall wellness, from athletes to office workers.

StretchLab is another low-cost franchise option, requiring an initial investment between $150,000 and $385,000. Plus, it was named one of the fastest-growing franchises in 2024, so you can bank on getting a return on your investment.

How To Become a Yoga Franchise Owner in 6 Steps

Ready to open a yoga franchise? Here’s how:

1. Research, Prepare, and Apply

Start by researching the yoga franchise market. There are so many options, each with its own vibe, pricing, and target audience. Take your time to find the one that aligns with your passions and goals.

Once you’ve narrowed it down, get your finances in order – whether that means securing a loan or tapping into your savings. Then, write a yoga studio business plan that shows how your franchise would succeed and apply to open a franchise. Trust the process, and soon you’ll be ready to start the next step.

2. Set Up Your Studio

Once you’ve been approved to open a franchise, you can start bringing your yoga studio dreams to life. Whether you’re renting a building or going all-in with a brand-new buildout, select a location that’s accessible and visible to your target demographic. The franchisor you work with may be able to help you find the perfect piece of real estate.

After you secure a location, you can start designing your yoga studio. Every detail matters, so invest in quality equipment and stylish decor. Your franchisor will probably have guidelines to help you stay on brand, so be sure to follow those. For example, you may need to use certain colors, furniture, or signage to align with a signature look and feel.

3. Start Training

One of the benefits of opening a franchise is that there’s a proven business model, so you don’t need to reinvent the wheel. Most yoga franchises offer training to help you get up to speed with their systems, processes, and philosophies. This can cover everything from the business side of things to client interaction and the specific yoga classes to offer.

Franchise training helps you hit the ground running. You’ll feel way more confident creating an experience clients will love. Plus, you have a strong support system to lean on if you need help.

4. Hire Staff

Obviously, you need instructors to teach your classes. Look for yoga teachers who are not only certified, but also passionate and ready for action. You want them to create a welcoming, inclusive environment your clients will be eager to return to. And keep in mind you may also need front desk staff to handle bookings, greet clients, and keep the studio running smoothly.

Your staff should reflect the values and vibe of your brand, and they should be committed to supporting and inspiring every client. Many franchisors also provide hiring guidelines and training for new employees to help you find the right fit for your studio.

[CTA_MODULE]

5. Market, Market, Market

When you feel ready to open your yoga studio, it’s time to attract clients! Buzz is every business owner’s best friend, so keep your community engaged and excited to try out your new yoga haven. Use local partnerships, digital ads, and other yoga marketing strategies to promote your grand opening and any special offers. 

Your franchisor may have unique marketing tools and strategies for you to take advantage of, too. It’ll probably do some marketing for you by featuring your location on its website. And remember, there might also be guidelines to follow here, like approved logos, slogans, and ad templates. 

6. Streamline With Technology

Running a yoga studio involves many moving parts, but the right technology can make things easier. With tech doing the heavy lifting, you’ll have more time to focus on nurturing your clients and building a thriving business.

Streamline everything from scheduling to payments with yoga studio software like GlossGenius. Glossgenius helps you keep track of appointments, handle memberships, and manage your studio’s finances all in one place. It’s a total game-changer for small self-care businesses!

Try GlossGenius free for 14 days!

Start Your Yoga Business With GlossGenius

Whether you’re a seasoned yoga instructor or an entrepreneur who’s passionate about wellness, investing in a yoga franchise is a smart way to combine purpose with profit. And once your yoga franchise launches, GlossGenius is here to help you handle the rest.\

GlossGenius is the ideal partner for yoga franchise owners. With tools like staff management, marketing, and easy client notifications, you can stay organized and keep people coming back. 

Ready to simplify and grow your yoga franchise? Start your free trial with GlossGenius today.