We know your clients are everything to you. You want to give your clients the royal treatment so they'll stay loyal and spread the word about your fab business. So how can you make sure that you’re giving your clients the best experience possible?

With GlossGenius, our product makes it easy for you to give clients the best experience possible.

How to Improve Your Salon Client Experience

Here's how you can improve your salon client experience in 6 steps:

1. Create a Beautiful Business Presence Online

Your website is likely to be the first impression that potential clients have of you. When creating a website for your business, remember these three things:

• Visuals: Rather than using paragraphs of text to describe all of your services, use photos that show your potential clients what kind of services you provide.
• Minimalism: As a beauty professional, your website should be aesthetically pleasing. However, while you definitely want to be able to show your creativity, you also don’t want to overwhelm a client with too many colors, buttons, or fonts.
• User Experience and Ease of Use: Ideally, a client will spend almost zero time trying to navigate your site. It should be immediately clear to a client who clicks on your website where they should go to book their appointments. Keep the booking portion of your website accessible and clear with a large “Book Now” button in the center of the page.

Getting a beautiful business presence online could seem daunting but our built-in booking website feature makes it easy for you to elevate your business brand in seconds. If your booking page is the first impression that potential clients have of you, they’ll see that you’re elegant and professional with our design.

2. Promote Your Site to Clients

A professional-looking website will only increase your bookings if your clients know about it! Put your website URL on your social media profiles to make it easily accessible to clients. Use text or email to send a little note to clients. Let them know you’re thinking of them! Plus, take advantage of some of the free promote and marketing tools that we give you to fuel your business and client relationships!

Read more about how to use text message marketing to increase your appointment bookings. 

3. Send Confirmation Notifications and Reminders

Save yourself a ton of headaches, step up your professionalism and streamline all of your communications! Show clients that you take your business seriously and value their schedule by taking the initiative to notify clients about appointments. You can easily control what reminders and confirmations you want to automatically send to clients through GlossGenius.

• 3 Days Before: Confirm your appointment. Clients often sign up for appointments far in advance, so you want to put the appointment back on your client’s radar. To ensure your client is coming to the appointment, confirm with them through a confirmation text or email. We take care of these automatically for you.
• 24 Hours Before: Send a reminder to let your client know you are expecting them and are ready for an appointment. We take care of these automatically for you.

4. Jog Your Memory by Looking at Client Notes

Did your client just go through a break up? Do they have kids? Or favorite products? How can you keep track of it all?

The best way is to take client notes. After an appointment is over, jot down a few notes about the conversation that you had with the client and product preferences. Then, before your next appointment with that client, read through the notes quickly Your client will think you’re a genius with perfect memory, and she'll be reminded that you really do care.

It might seem hard to keep track of your client notes but we make it easy. GlossGenius automatically saves client history – and sends it to you before every appointment. Giving you a genius way to keep relationships personal… and clients coming back.

5. Get Clients to Reschedule Their Next Visit Before They Leave

At the end of your appointment, you should always let your client know that you want them to book their next appointment. It probably feels awkward to go up to someone and say: “Hey, I want you to book your next appointment,” especially when the client isn’t used to setting appointments so far in advance. So what can you do to get your client to book their next appointment?

Message: Don’t ask questions with yes or no responses, instead assume they would like to rebook and just ask which times work best for them to come in again. Here are some examples:

• “I want to make sure that I save space in my schedule for you! Do you know when you can come in so I can reserve you a spot?”
• “Hey, I’d love to see you again! When is the next time you can come in?”
• “Let’s book your next touch-up. Would you like to come back in about 6 weeks on another Monday at 10am?”
• “I noticed that you like to book appointments during this time slot on Thursdays and I want to make sure I can reserve it for you! Can I schedule you in for Thursdays at 10am this month?”

Timing: do this directly after payments – it’s harder for your clients to say no in a face-to-face conversation! If a client tells you they need time to check their calendar, try to still follow-up with them!

• “How about we schedule an appointment now, and then you can always change it or cancel later? It’s always easier to move things around rather than scheduling something in last-minute”
• “Of course, I live by my calendar too! Why don’t I check my book to see when my next available times are, and then give you a call later to save you some time? When is a good time to call?”
• With GlossGenius, rebooking comes immediately after checkout, giving you a natural way to keep your clients coming back.

6. Thank Your Client

Show clients how much you appreciate them! It’s important your note feels personal. Here are some tips:

• “I”: Use “I” as opposed to your business name when thanking the client. “I just wanted to say that it was great seeing you today, and express a warm thank you for making an appointment” sounds much better than “XXX Studio thanks you for your business today.”
• Signature: Stay away from generic signatures. Warmly, Creatively is always better than “Thanks”
• Link to Website: Always give your client the option to access your website.
  

With these steps, your clients are guaranteed to keep coming back.

Creating a 5 Star Client Experience

Providing a five-star experience is a unique and thoughtful process for every beauty pro, so we asked GlossGenius professionals how they provide a five-star experience for their clients. From customer service to special treatments, check out what real industry professionals do to elevate their client’s experience in their salon:

“I think consultation is key to making sure you give the client what they want then follow with a great quality service! I also offer complimentary drinks and wifi” – Tiffany Scarborough, hairstylist and owner of Tiffany’s House of Hair 

“Treat them like they're my only client :)” – Felicia Bleakney, lash artist & owner of Just Felicia

“Every Guest Gets a consultation every time! I provide relaxing music & refreshments. We have warm towels for their necks at the shampoo bowl and every guest gets a 3 minute scalp massage cuts get it before their shampoo and colors get it while a masque is on their hair.” – Sunshine Carter, hairstylist and owner of Dream Salon

“Listen, listen and listen again. Clients feel most comfortable when they are understood.” – Beth Laffin, hair stylist & owner of Balm & Bristle

“Treat your client with the care you would want for your mother or grandmother!” – Brittny Grubbs, hairstylist, makeup artist, and owner of Beauty By Brittny 

“Be yourself and care for what you guest is saying. Educate them about their service.” – Roseanne Garcia, hair stylist & owner of Roseanne Garcia

“I try to do a very thorough consultation and tell them what I'm doing and why every step of the way. I also show them what products I'm using and how to use them to style at home. I play music, and have free wifi. Snacks, coffee and water. I stay off my phone during service. Extra long head massages during shampoo. I also make sure to give them options for upkeep and timelines. And I make sure to tell everyone of my clients about my referral discount. I also make sure to make formula and talking point notes for their next appointments so each guest feels remembered.” – Shari Stokes, hairstylist and owner of Sinful Shears

“A++ customer service all day every day. Absolutely loving your job helps!” – Kelsey Videan, esthetician & owner of Beauty by Kelsey LLC

“I always start by asking them how their hair has been and what they were thinking today! A lot of clients have told me that definitely keeps them with me because they know I’m always up to helping them with a change! I always try to offer tea, coffee or water before we start the service too! Lastly and my favorite is making notes of important things going on in their life, they love that I always remember and think it’s so thoughtful!” – Bianca DeSantis, hairstylist and owner of B. Rose Studio

“Be honest and always do my best” - Jada Santi, hairstylist, makeup artist, & owner of Jada Hair & Makeup

“Communication is key be up front don’t hide things they respect your honesty. Respect there time as much as they respect yours. Always leave with a smile, I never let anyone out my door until we’re both 100% happy” – Jonea Hendricks, hairstylist and owner of Vamps KEUNE 

“Be present. Listen to them and their concerns and goals. Customize their experience.” – Crystal O’Reilly, esthetician & owner of Crystal Esthetics

“Adding small things, like asking if they need water, not getting color all over their freakin ears and face and providing a nice scalp massage while making sure their neck is comfortable and not getting up to a soaking wet shirt! small things” – Marian Nissan, hairstylist and owner of Desert Rose Salon 

“Taking my time, being thorough, learning what they like and don't.” – Amanda Harper Dunn, nail artist & owner of Amanda Dunn

Building a loyal and happy client base is all about giving your clients a 5-Star experience but not just from the moment they walk into your salon but the booking process as well. All of these professionals use GlossGenius to create a seamless and stunning experience even before their clients come in. 

Try GlossGenius now to start giving your client’s the 5-Star experience they deserve! Sign up for your free 14-Day trial here!