While being a hair dresser, it’s easy to get caught up in the huge number of clients you help on the regular. When you’re doing 10 cuts on Monday, 10 blowouts on Tuesday, and every other service throughout the week, they tend to blur into one big mess. Some clients you’ll see only once in their lifetime, while others come in every three weeks. How are you supposed to keep up?
Have no fear, we at GlossGenius are here! The main goal is to turn new clients into regulars and keep your current regulars coming back for all their hair needs. A great way to ensure this happens is by remembering as much as you can about each individual client.
Whether you keep a note in your phone, write it down in a journal, or simply remember it in your head, it’s important to keep notes on all of your clients. This will make them feel like you value them and find them important. If you want some ideas on how to set your salon and your styling services apart from the competition, check out the rest of this article.
The easiest way to blow your clients away is to actually remember them. We don’t just mean their name, but information that they’ve shared during their appointments. As a hairdresser, it’s easy to tune your clients out while focusing on doing your job. Avoiding this is a great way to establish a relationship with your client.
Ask about their children or how school is going. Any (professional) personal question is going to remind them that you care. Otherwise, you’ll be that hairdresser.
All hair is different. Knowing what you’ll be working with before your client sits down is not only going to help you, but also show them that you took the time to remember. Your client is going to get tired of explaining their hair to you every single appointment, so making a note of it will genuinely impress them.
Is their hair processed, fine, or healthy? If you can’t answer this about your regulars, then you need to make sure you can before their next session. Cutting pin-straight, bleached hair is much different than braiding fragile, natural hair. Help yourself while making your client feel good!
While taking note of what kind of hair your client has is important, it’s just as important to remember the work you’ve previously done on it. Knowing if you’re working with a client who’s chopped all their hair off or who gets anxious from a trim will help you prepare for your session.
Again, this is a tip that will not only strengthen the relationship you have with your clients but also will make your daily job easier. Instead of spending 10 minutes recapping past hair experiences, looking at your notes will fill you in on all you need to know. Keep those receipts! Your clients will be relieved to not have an appointment longer than it needs to be, all while admiring your dedication to their hair.
To build off of what you’ve done to your client’s hair in the past, it’s important to take note of the reference pictures they’ve shown you and their personal fashion sense. A client who’s shown you lobs with beachy natural, balayage is most likely not going to request neon pink hair.
So, keeping this in mind, you can recommend other natural-looking styles and colors. If your client wears clothes that are loud and vibrant, they probably are going to want the hair to match that. This gives you an opportunity to suggest playing with fun colors.
Take a moment to think about what your client might want and look good with. This will give you that added edge other stylists won’t have.
Your clients may need accommodations due to sickness, disability, or other circumstances. Remembering these so you can prepare beforehand, is going to show your client just how much you really care.
Taking just a moment to consider your client’s extra needs will put you above all other hairdressers who don’t. For example, if you have a client who has a problem with their neck, leaning them back to wash their hair is not a good move. However, if you take note of this so that you have a neck pillow on standby, your client is going to instantly appreciate that. Doing this will not only make you a decent person but also a hairdresser who’s known to go above and beyond for their clients.
Some of your clients are not only paying for you to do their hair but also to be a friendly and compassionate listener. Chatterboxes will find silence uncomfortable, and potentially take your quietness for rudeness. On the other hand, if your client doesn’t like to chit-chat, continuously trying to start a conversation is going to guarantee they never return to your chair.
This is an easy thing to take note of, but also to gauge at the moment. Test the waters and see if your client gives you the cold shoulder if not. Then simply adjust!
These are just a few suggestions for things you should remember when trying to impress your clients. The most important thing is that you try. Effort and kindness go farther than anything when it comes to making your clients happy.
We know it may seem hard to stand out in an industry full of aspiring professionals, but there is always one way: caring about your clients. If they see that you’re happing to be taking care of them, they’re going to be happy sitting in your chair. So, do the best you can, and the rest will fall into place!