Your bio is an important part of your website and social media pages. It’s your chance to make a compelling first impression, and we’re here to make sure you nail it. 

How to Write an Esthetician Bio: 4 Tips

Writing a solid esthetician bio can entice new clients and set the tone for the type of business you run. As an esthetician, it’s important to establish your business apart from the competition, and using the right words to sell your services – and yourself – is a start. This article will explore why having an esthetician bio can be beneficial, as well as steps for writing one, and tips for ensuring it’s as effective as possible. 

Why Is Having a Bio Key for Estheticians?

A well-written esthetician bio can do wonders for your business. Below, we break down a few different reasons why you should focus on creating the perfect bio to enhance your professional appeal.

It Establishes Credibility

Your bio is your chance to wow readers with your training, career highlights, and accolades. By sharing a bit of your personal and professional experiences, potential clients will see your commitment to your passions and how seriously you take your work, and also give your business more legitimacy. 

It’s Your First Impression For Potential Clients

A stellar resume and years of experience are plenty impressive, but your personality can also help draw clients to your particular business. A bio is a chance to set the tone and build trust with those searching for your services. Whether you want to come across as uber relatable or a purveyor of premium services, a bio will be your first opportunity to convey the vibe of your business. 

It Can Set You Apart

A compelling bio can differentiate you from the rest of the crowd and give your services more appeal. It’s an opportunity to list what makes you unique, and how your business provides top quality experiences to every client who walks through the door. 

6 Steps to Write an Esthetician Bio

Writing an effective esthetician bio can impress readers and give you a competitive edge. Keep reading to learn how to properly craft one for your own website. 

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1. Tailor the Bio 

The tone of your bio should target your desired demographic. What type of experience do you offer your clients? (Luxurious? Casual?) What type of clientele do you specialize in? (Millennials? Older clients?) Aligning your messaging with the essence of your business can help reach the right audience. 

2. Mention Your Training

Your training will bolster your background and give readers confidence in your skills, so it’s a good idea to mention where you learned your skills. This is also a good place to mention any certifications, awards, accolades, or other feats that can help draw in potential clients. 

3. Present Your Professional Background

Include how many years of professional experience you’ve had in the esthetician business, as well as any places you’ve worked prior. You can also briefly mention your roles at your prior employment – were you the go-to for waxing services? Are you all about facials? Sharing these details will give potential clients a clearer picture of what exactly you and your business can offer. 

4. Share What Makes You Special

Do you have a knack for dealing with rosacea? Are you the only vampire facial provider in the tri-state area? Do you have unique experience with older skin or disabled clients? Sharing any details about what makes you special can help you reach potential customers looking for someone just like you (or who might be looking for niche services). 

5. Add Personal Elements 

A few personal touches can help humanize the person behind the business. List any passions, values, or goals to help establish a connection with your potential clients, and give them a better sense of who you are. Sure, business doesn’t have to be personal, but it certainly helps to establish the beginnings of a relationship with those you hope to turn into loyal clientele. 

6. End the Bio With a Clear Call to Action

Once you’ve put out your best pitch, it’s time to invite potential clients to book an esthetician service, visit your website, or follow you on social media. Make it clear you value their time, and then provide them with a convenient way to take the next steps. 

Add your esthetician bio to your GlossGenius website with our Custom Website Builder. 

4 Tips on What Makes the Best Esthetician Bio

While you ruminate through your esthetician bio ideas, here are a few key tips to keep in mind when considering how to layout your writing. 

1. Be Honest

Authenticity is what will help sell your blurb the most. Be yourself and be honest about your goals and experiences. Some people can tell when they’re being pandered to in an inauthentic way, so it’s best to keep it as organic as possible. 

2. Keep it Simple

You don’t need to wow readers with your impressive vocabulary or technical knowledge to get them through the door. Keep your bio easy to read and understand so that it remains widely accessible to all types of potential clients.

3. Be Brief

It’s okay to get into some of the juicy details of your esthetician experience, but try to avoid going too into the weeds or including too many anecdotes. Keep your bio focused on delivering the right message, and ensuring that it contains enough information to sell your business without overwhelming readers with text. 

4. Proofread

Paragraphs riddled with spelling and grammatical errors will read more like a spam email than a compelling bio. Make sure you triple-check your sentences so that your ideas flow seamlessly and error-free. 

3 Esthetician Bio Examples

If you’re stuck on what to write – or how you want to write it – we’ve got some esthetician bio examples below to help jumpstart those creative juices. 

1. Professional 

Professional bios are crisp and clear with few frills or fluff. Below are some examples of professional esthetician bios. 

• “Hi, my name is [Esthetician Name], and I’m a professional esthetician based in lower Manhattan. I graduated from the highly acclaimed Aesthetic Science Institute in 2010, then began my career as an associate waxer at the Beauty Bank on the UES. After 3 years, I was eligible for the CIDESCO post-grad program, where I earned my diploma after completing their 84-hour curriculum. In addition, I’ve also earned certifications in eyelash extensions and microcurrent technology to keep you looking firm and fresh. Your skin is my business, and I take it seriously. I have always wanted to work in the beauty industry, and now that I have my own business, I’m thrilled to be able to provide top quality services to every client who visits my clinic. Laser facials, tattoo removal, and heatless waxing are my specialty. Call me at [Business Number] or send a message through social media [@handle] to learn more, or click this link to get an appointment on the books. Thank you!”

• “As a long-time sufferer of cystic acne, Genevieve is committed to giving you a flawless, glowing complexion. With over 9 years of training and professional experience under her belt, she is confident she can give you the skin of your dreams. Genevieve first opened Shining Aesthetics back in 2019, right before the COVID-19 pandemic changed life for everyone. After fear and lockdowns took their toll, it was no surprise people emerged from their homes not feeling or looking their best. At Shining Aesthetics, Genevieve and her team treat all manners of skin conditions, from contact dermatitis to psoriasis to epidermal melasma – even those pesky blackheads you can’t seem to get rid of. You can also take advantage of services like microdermabrasion, sugar waxing, chemical peels, and laser correction to soothe uneven skin tone and combat redness. Though they specialize in treating skin conditions, Shining Aesthetics prides itself on providing A+ service to a variety of skin types. Follow this link to schedule your appointment today and see how Shining Aesthetics can help you feel like the best version of you.”

A professional bio gets right to the point, communicating exactly what your services are and what clients have to look forward to. They lean more on experience and training than anecdotes or quirks, but that can also be appealing to clients on the search.

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2. Fun

A fun esthetician bio leaves room for humor or a bit of cheekiness to help you shine through the text. 

• “Hiya! I’m [Esthetician Name] from Aesthetic Esthetics, and I have a question for you: When was the last time your skin felt hydrated? Like, really hydrated. Can’t recall? Then it’s time to call me. I’m your Fairy Skin Mother (okay, that sounded weird), but I’m here to help you transform your skin and get you looking as good as you feel. I graduated from the Los Angeles College of Aesthetics in 2015, and have been forging forward in my career path ever since. I can handle skin types of all textures, as well as any questions you might have :). For more information, give me a call at [Business Number], send an email [Email Address], or click here [Link] to check out how Aesthetic Esthetics can transform your skin today.” 

• “Fiona is your one-stop shop for all things skin. Starting out in the catering business in her early 20s, she quit after what is now known as ‘The Lasagna Incident’ (ask her about it!). After briefly questioning her life choices and everything that led to that moment, she quickly learned that she needed therapy. Oh, and that she wanted to feed people in a different way – namely, she wanted to feed their skin. Everyone has bad skin days, but with the right care and treatments, you can turn more of those bad days into good ones. When Fiona turned 23, she went back to school, this time to learn the tools of the trade. It was there she discovered her passion for treating skin conditions like keratosis and rosacea, and now she’s taken that passion and turned it into a thriving, lifelong career. If you’re interested in seeing what Fiona can do for your skin, book an appointment today [Link] or schedule a consultation so she can help bring out the best in you.”

• “Face to Face Beauty wants you stunning. We want you glowing. We want you to be an absolute DIVA. Our staff is fully trained in every treatment: laser, waxing, peels, light facials, injectables, and MORE! With many of us having graduated from the New York School of Esthetics and the American Beauty Institute, we’re pretty full of ourselves. Just kidding! But we do strive to create a relaxing and memorable experience that will have you coming back for more. Interested in how we can take your skincare to the next level? Book an appointment and find out!”

These fun esthetician bio ideas can convey a lot of warmth and personality that can be important for clients who might be sensitive to clinical environments, or are just looking for a more casual experience.  

3. Social Media

Due to the character limits, an esthetician bio for Instagram will read a bit differently than a bio for your website. Below are some examples of how you can craft a punchy social media bio. 

“Face To Face Beauty

Extractions, Laser, Waxing

We’re here to make smooth moves! 😎

Book with us today: [Link]

123 Flawless Ave, Los Angeles, CA 90210”

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“[Esthetician Name] 

Chicago-based Chemical Peel Specialist

♥️ Let me help you love the skin you’re in! ♥️

Click here to book online: [link]

500 Laser Lane, Chicago, IL 60007”

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“Aesthetic Esthetics

For all your skin needs.

Your poor pores will thank us!

To make an appointment, click here: [Link]

We also take walk-ins :)

Visit us at 101 Main St., New York, NY 10101”

These social media esthetician bio examples show different ways to fit your info into a limited space, which can help your social media visitors get an accurate picture of your services.

Boost Your Esthetician Business With GlossGenius

Your esthetician bio is one of the most important components to marketing your services. If you’re able to effectively communicate your most attractive qualities and experience, recruiting new clients should be a breeze. Expanding your business is key to growing as a brand and company, making it that much more important that you know how to appeal to your target audience. 

GlossGenius can help estheticians manage and grow their business with features like Marketing, Finance, and Client Management tools.

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