Your salon wouldn’t be able to function if you didn’t have a plan in place for keeping up with your back bar inventory – buying what you need to complete your daily services is a given, right? The good thing is that you’re already halfway to being able to increase your income by starting to sell those products to your clients, too. With the right systems in place, you can start building the confidence and plotting out the logistics to take the next step in expanding your beauty empire. With these five simple tricks, you can seamlessly sell more products at your salon in no time (it’s easier than you think) and you can thank us later!
Even if you were to order only what you need for your services, an inventory management system is all but mandatory. Keeping track of your back bar will directly impact your ability to provide top-level service because when you don’t have the proper tools and product in stock, you aren’t setting yourself up for success. Beyond your back bar, with a reliable inventory system in place, you can quickly kickstart a new retail protocol that adds more income to your bottom line. Next time you need to place an order for your service products, increase the quantity a bit to get your stock ready for a new retail campaign.
Start slow and determine a minimum quantity for each product you plan to sell, with GlossGenius’ inventory management system in play, you’ll automatically be notified when you're getting low, signaling that it's time to reorder. The old-school inventory-counting days of ticking off numbers on a spreadsheet are no more. You’ll know exactly what's in or out of stock within a few taps, and that knowledge is power when it comes to navigating what to upsell or how to reroute your sales strategy depending on what you have available to promote to your clients at the time.
Effective inventory management should update in real time and be available on-demand in the palm of your hand. GlossGenius gives you both of those advantages, with automatic updates on your stock levels that you can check with a few taps because the cloud-based system is connected to your product sales at checkout. With such seamless updates, you’ll also have access to Retail Sales reports in seconds that will deliver all the details on who purchased what, when, and how often.
When you’re able to start identifying patterns of what your clients are cycling through (or what they’re not), you have the key to sales success at your fingertips. Knowing these numbers makes it easier for you to determine what’s in demand so you can make sure you’re keeping up or scaling back as needed – all of which will be super supportive to your bottom line because you won’t be wasting money or space on products that aren’t moving. Not only can you easily review what you've sold, how much you've made, and what your cost was, but you’ll also have all the deets on what the best-sellers are and what your profit margin is with an Inventory Report. These easy-to-run reports will demystify all of the challenges you think come along with retail management within a few taps.
Now that you’ve got your behind-the-scenes in order, you’ll want to focus on the aesthetics of your setup. Merchandising your product is an important element when it comes to selling – your items should be displayed in an organized and creative way that entices customers to peruse your products and ultimately purchase more.
While some of your product sales may naturally come from clients checking out your retail displays, the majority of sales are made in the chair. Be sure to mention the products you’re using throughout the appointment and let it be known that they can take them home as part of their maintenance routine.
During the time you have a captive audience, it’s important to create a sense of added value when speaking about what you’re using during the service. Ask clients about their maintenance routines at home and find opportunities to upsell items they can organically incorporate at home to help keep up their look or add an extra layer of indulgence to their day.
When you learn something new about a product or even if you have a genuine obsession with a certain brand that you sell, share those insights with your customers so they understand the “why” behind needing a certain product. When clients see you as a valuable resource for what they need to look and feel their best, they’ll be more inclined to trust your guidance on how they should spend their money.
If you’re working with a team, you have a unique opportunity to double, triple, or even quadruple your sales. Most employees are up for a challenge and you can find plenty of ways to incorporate friendly competition into your sales strategy as a group. Many companies employ something called a SPIF (sometimes called Spiff) in order to encourage employees to ramp up their selling efforts and meet new goals. SPIF stands for "Sales Performance Incentive Fund'' and it’s usually a short-term, incentive-based initiative meant to motivate individuals to reach a predetermined goal. At its core, a SPIF is pretty much a way of saying “sell this much and you’ll get a bonus.” Most of the time these incentives are financial, but prizes or recognition can also be up for grabs in an effective program.
You can even consider different incentives for different goals or different tiers of success – maybe the top seller gets a cash bonus and the runner-up gets a new piece of equipment for their craft. And, even if you don’t have a competitive team, you can encourage staff members to out-do their previous numbers by a certain percentage or dollar amount for a chance to earn extra perks or bonuses.
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