Do you ever wonder how some professionals develop such a following on social media? Producing great work is part of it, but what you’ll notice is that all of their photos are beautifully taken. Taking stunning client photos is a great way to show off your work and develop a following on social media.
Use these four tips to take gorgeous, Instagram-worthy client photos that will increase your client following and create a professional-looking portfolio of your work:
1. Use Natural Lighting
Always put the focus of the photo towards the light source. Light from behind will wash out the client, and light directly over the client will deliver harsh shadows.
Avoid fluorescent lighting, it can wash out colors.
Shoot early in the morning before the sun gets too hot.
Use a lighting accessory add-on if you’re taking photos on your camera phone.
For make-up artists: Multiple facial expressions will bring out different aspects of your makeup. Have your client try a few poses: smiling, serious, candid, etc.
Use simple, natural filters which show off your work. Don’t pick a filter that won’t let the true colors of your work shine through.
Filters that increase the warmth, exposure and contrast of your snaps are most likely to lead to more likes. (e.g. Mayfair, Valencia)
Never use a filter for colored hair. It will change the coloring of the original photo. Make sure that potential clients are seeing your original masterpiece!
You can also use your client photos to create portfolios of your work. For example, with GlossGenius, you can use the client photos feature to organize and store photos of each individual client.
Interested in creating your own stunning client portfolio? Sign up for your free 14-day trial of GlossGenius here!
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