How to Use Packages to Build Client Loyalty and Drive Predictable Income

Packages let your clients pre-pay for a group of services and redeem them over time. Whether it’s a series of facials, lash fills, or massage appointments, packages give you a simple way to offer convenience, build loyalty, and bring in more predictable income.

Read on to learn how to make packages work for your business.

What Is a Package?

A package is a prepaid set of services your client purchases up front and uses across multiple visits.

For example:

• 5 facials to be used over 6 months 
• 10 personal training sessions spread across several weeks
• 3 styling sessions leading up to a big event

You define the service(s), set the number of sessions, and choose how long the package remains valid. Clients redeem appointments as they go.

You get paid once up front. Clients then book and use each session when it suits them.

Why Use Packages?

Packages are a smart way to generate upfront revenue and build longer-term client loyalty.

Here’s why:

• Earn more upfront: Clients pay ahead for multiple visits, helping you stabilize your revenue and reinvest in your business with confidence.
• Encourage repeat visits: When clients pre-pay, they’re more likely to stay committed to their routine.
• Streamline your checkout flow: Clients don’t need to pay each time — sessions are redeemed automatically at checkout, saving time and reducing friction.
• Track usage with ease: GlossGenius keeps tabs on each redemption, so you and your staff always know what’s been used and what’s left.

Whether you’re offering beauty or wellness services, packages make it easier to create structure for clients and more consistency for you.

When to Use Packages

Packages work best when you offer services that clients book more than once. Here are a few great use cases:

If a service naturally fits into a recurring rhythm or structured timeline, a package gives your client a clear and easy way to engage.

Want inspiration on packages for your particular type of beauty or wellness business? See below:

• Hair Package Ideas
• Nail Package Ideas
• Skincare Package Ideas
• Lash & Brow Package Ideas
• Waxing Package Ideas
• Med Spa Package Ideas
• Makeup Package Ideas
• Massage Package Ideas

How to Set Up a Package That Works

Start with one service you already perform regularly. Then:

• Decide how many sessions you want to include 
• Set a clear expiration period — like 90 or 180 days — to keep clients on a schedule
• Name it simply and clearly, so staff know how to sell them and clients know what they’re buying
• Toggle it on to show on your GlossGenius booking site (optional but recommended)
  

Ready to Try It?

Packages are available directly in the GlossGenius app under Features > Packages and on GlossGenius web under Catalog > Packages. Start by creating just one, test it with your top clients, and see how it helps build more rhythm and retention in your business.

✨ Coming soon: Clients will be able to purchase packages directly through your booking site — giving you an even easier way to drive package sales and keep clients coming back.

Want more guidance? Explore our Help Center or reach out to our support team anytime.

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