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2025 Glossed Beauty & Wellness Report
The reality check(list)
From trending services to transformational tech, we analyzed millions of appointments and surveyed 1,000+ businesses and clients to reveal what you’ll need to scale in 2026.
You can’t afford to ignore trends
Trends aren’t just a quick way to get a few more likes on your latest post. They tell you what clients want and what you need to offer to capture more bookings. Ignoring them is like ignoring a $100 bill on the sidewalk.
Identify service superstars
Based on the millions of appointments booked with GlossGenius this year, here are your top-trending services of 2025.
- #1
Lip flip
- #2
Microneedling
- #3
Dermaplaning
- #4
Chemicalpeel
- Dermaplane add-on
31.7%
- Microneedling
27.1%
- Signature facial
17%
- Laser hair removal
15.8%
- Teen facial
12.6%
- #1
Lip filler
- #2
Deluxe hydrafacial
- #3
Microneedling
- #4
BioRePeel
- #5
Hydrafacial
- #1
All over color
- #2
Bang trim
- #3
Partial highlight
- #4
Haircut
- #5
Mens haircut
- Root touch-up
184.5%
- Consultation
138.4%
- Partial highlight
132.8%
- Toner
126.1%
- Full highlight
126%
- #1
Highlight and haircut
- #2
K-tip extensions
- #3
New extension install
- #4
K-tip removal
- #5
2 row extension install
- #1
Gel manicure
- #2
Soak off
- #3
Nail repair
- #4
Acrylic fill
- #5
Manicure
- Dry manicure
150.1%
- Cateye
81.1%
- Hard gel
69.8%
- Gel manicure
66%
- Nail art level 3
63.7%
- #1
Spa pedicure with gel polish
- #2
Dazzle dry pedicure
- #3
Russian gel manicure
- #4
Gel pedicure
- #5
Hard gel manicure
- #1
Dermaplane facial
- #2
Back facial
- #3
Express facial
- #4
Custom facial
- #5
Teen facial
- Dermaplane add-on
34.7%
- Vajacial
28.5%
- LED light therapy
27.2%
- High frequency add-on
25.6%
- #1
Microneedling
- #2
Dermaplane add-on
- #3
High frequency add-on
- #4
Back treatment
- #5
LED light therapy
- #1
Brow wax
- #2
Microblading
- #3
Lip blush
- #4
Lash lift & tint
- #5
Brow lamination
- Soft glam
23.1%
- Powder brows
22.6%
- Lip blushing
14.4%
- #1
Lip blushing
- #2
Microblading
- #3
Powder brows
- #4
Brow lamination
- #5
Lash lift tint
- #1
Lash removal
- #2
Volume full set
- #3
Hybrid full set
- #4
Brow wax
- #5
Classic full set
- Brow threading
143.8%
- Brow wax shaping
64.6%
- Fill
55.8%
- Brow lamination
53.9%
- Brow wax & tint
52.4%
- #1
Powder brows
- #2
Microblading
- #3
Ombre powder brows
- #4
Full set lash extensions
- #1
Scalp massage
- #2
90-minute massage
- #3
60-minute massage
- #4
Deep tissue massage
- #5
Swedish massage
- Aromatherapy scalp massage
37.3%
- 60-min massage
29.8%
- Lymphatic drainage massage
22.8%
- 2-hour massage
20.3%
- Hot stone massage
19.8%
- #1
2-hour massage
- #2
Lymphatic drainage massage
- #3
Scalp massage add-on
- #4
Aromatherapy scalp massage
- #5
90-minute massage
- #1
Beard trim
- #2
All over color
- #3
Mens haircut
- #4
Haircut
- #5
Bang trim
- Hot towel shave
55.3%
- Color consultation
46.3%
- Deep conditioning treatment
33.8%
- Kids haircut
31.8%
- Partial foil
26.8%
- #1
Color correction
- #2
Balayage
- #3
Full foil
- #4
Full highlights
- #5
Partial highlights
- #1
Touch-up
- #2
Small tattoo
- #3
Medium tattoo
- #4
Large tattoo
- Small tattoo
24.6%
- Medium tattoo
23.7%
- Touch-up
3.2%
- Large tattoo
1.9%
- #1
Large tattoo
- #2
Medium tattoo
- #3
Small tattoo
- #4
Touch-up
- #1
Spray tan
- #2
Custom spray tan
- #3
Rapid spray tan
- #4
Mobile spray tan
- Mobile spray tan
14.1%
- Spray tan
2.8%
- #1
Mobile spray tan
- #2
Rapid spray tan
- #3
Custom spray tan
- #4
Spray tan
Turn trends into profit
Build Memberships for popular services
Drive upfront revenue and keep clients coming back by offering custom Memberships & Packages for your most-popular services.
Sell more high-value services
2.6x your average booking value by letting clients pay for pricier services over time with trusted Buy Now, Pay Later providers like Afterpay, Affirm, and Klarna.
We Asked. You Answered.
Pull inspiration from the stars
Keeping up with celebrity styles can help your business stay ahead. See which celebrity looks your clients requested over and over again.
Bring pop culture into your campaigns
Taylor Swift engaged? Louvre robbed? Capitalize on timely trends and earn 29% more revenue with GlossGenius’s Email & Text Marketing tools.
Client expectations are higher than ever
With 43.3% of businesses citing acquisition as their biggest growth barrier in 2025, it’s clear that scaling businesses are the ones that stay ahead of what clients want.
Know what clients value
A client’s experience starts long before they walk through your door. See what makes — or breaks — their decision to book.
Reputation
Easy access
Transparent pricing
Top ways beauty & wellness businesses acquired new clients
- #1
Actively grew 5-star reviews
- #2
Provided frictionless, login-free online booking
- #3
Added professional service photography to their website
Get software that can help you stand out and scale
Reach more clients on Google
Businesses that link their GlossGenius reviews to their Google Business Profile see 60% higher appointment volume.
Offer fast, login-free booking
Book more clients fast from your free GlossGenius Booking Website. No logins or app downloads required.
Upgrade your service menu
Clearly list prices and bring your service menu to life with images that highlight your work and make it easy for clients to see what you offer.
Avoid retention red flags
Clear, frequent communication is the key to any lasting relationship. GlossGenius’s easy online booking and automated notifications make sure you don’t lose loyal clients to silly mistakes.
Ghosting
Performance issues
Personalize experiences to keep clients coming back
Track important client details — custom formulas, music preferences, birthdays, and more — in Client Profiles. GlossGenius delivers these notes before each appointment so you can provide the best experience every time.
Busywork is bad for business
Busywork isn’t harmless — it steals energy and revenue. Invest in tools that free up time so you can focus on what really matters: your craft, your clients, and your growth.
Spend less time on admin
Business owners spend an average of 7.1 hours per week on admin.
That’s equivalent to:
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Replace burnout with balance
Less busywork means more opportunities for beauty & wellness business owners to:
Get software that works for you
Don't settle for outdated software littered with unnecessary manual steps. GlossGenius’s easy-to-use features and automations save teams 10+ hours per week on admin.
AI-powered Marketing
Automated Payroll
Automated Client Notifications
Forms & Waivers
AI makes more possible
Our industry is changing, and the old rules no longer apply. The businesses that thrive in 2026 will be the ones willing to try new tools and work smarter. Will you be one of them?
76.2% of businesses believe a significant percentage of their work could be automated with AI, but only 32.1% are actively using it.
Listen to what early adopters have to say
AI helps me...
75% of clients say they’re interested in these AI features
- #1
AI chat for basic questions (services, hours, and pricing)
- #2
AI-powered, personalized rebooking reminders
- #3
AI booking assistant
- #4
AI-powered treatment recommendations
Learn from industry leaders
The most successful businesses are already using AI. Why aren’t you?
Based on survey responses from 1071 beauty & wellness businesses.
You’ll grow faster with GlossGenius
A great business can only go so far without the right support. See how GlossGenius’s 100+ features help over 100k businesses grow more with less busywork.
These features help businesses achieve a 75%+ rebooking rate
Businesses that use deposits see a 32% increase in successful appointments.
On average, teams on GlossGenius that set goals made 51% more revenue per week than those that don't.
Teams using GlossGenius Payments earn 65% more revenue than those using cash or other processors.
We’re here to help you win
Cheers to another year of delighting clients, crushing goals, and investing in yourself! Here’s how GlossGenius businesses won together.
