2025 Glossed Beauty & Wellness Report

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2025 Glossed Beauty & Wellness Report

The reality check(list)

From trending services to transformational tech, we analyzed millions of appointments and surveyed 1,000+ businesses and clients to reveal what you’ll need to scale in 2026.

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Reality Check #1

You can’t afford to ignore trends

See which trends shaped the industry and why you should use them to your advantage in 2026.

Woman receiving facial treatment with fan brushes

Dermaplane add-ons grew by 37.1%

Reality Check #2

Client preferences have changed

Discover today’s client expectations and non-negotiables that drive tomorrow’s bookings.

44% of clients reject businesses with poor reviews

Reality Check #3

Busywork is bad for business

See where time and money are slipping away, and how to take it back.

Business owners spend an average of 7.1 hours per week on admin

Reality Check #4

AI makes more possible

Discover how AI is helping early adopters scale smarter, serve more clients, and get ahead.

76.2% of businesses believe admin can be automated with AI

Reality Check #5

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Businesses estimate 37.8% of their non-service workload could be handled by AI